iGaming
Online casinos · Sportsbooks · Game providers
We work with MGA, Curaçao and provincial Canadian licenses and adapt every campaign to local ad regulations.
Performance marketing for iGaming, crypto and fintech brands
DID Strategic is a Limassol-based agency that grows brands in regulated and high-competition markets. We handle SEO, social media, paid traffic and creatives, and we know the ad policies and licensing rules that stop most agencies at the first step.
60+ projects since 2024 · €4.8M ad budget managed · Clients in 17 countries
Live client portfolioActive
3.7×blended ROAS
↑ 28.4%01 / Industries
Industries we know from the inside
Crypto & Web3
Exchanges · Wallets · DeFi projects
We run certified Google crypto campaigns, buy traffic on specialized crypto networks and grow communities on X and Telegram.
Affiliate
Affiliate programs · Affiliate media
We help new programs get noticed by partners and help affiliate sites grow organic traffic in Tier-1 GEOs.
IT & SaaS
B2B software · Tech startups with long sales cycles
Our focus here is qualified leads and demo requests from decision makers.
Fintech
Payments providers · Neobanks · Trading platforms
We keep campaigns in line with CySEC and FCA requirements and build trust through content before we ask for a sign-up.
02 / Services
Core services
SEO Marketing
In iGaming and crypto we know which link sources Google trusts and which ones can get a site penalized.
Technical audits · Keyword research in 9 languages · Localized content · Link building through niche media
SMM
For B2B clients we build personal brands of founders and C-level managers.
Content plans · Visuals and community management for LinkedIn · X · Telegram · Instagram · TikTok
Graphic & Motion Design
We produce 200+ creatives a month, and each one is tested in live campaigns.
Brand identity · Ad creatives · Affiliate banners · Conference booth design · Short animated explainers
PPC
Every campaign has full tracking from click to deposit or demo request.
Google Ads · Meta · LinkedIn and X Ads · Plus native · Push · Crypto ad networks where the big platforms set limits
03 / Specialized services
Built for regulated and high-competition niches
Compliance Check for Ads
Before launch we review creatives, landing pages and bonus terms against MGA, UKGC, CySEC and Google policies. Fewer rejected ads, fewer blocked accounts.
Affiliate Program Growth
Partner recruitment, affiliate landing pages, commission offer positioning and marketing kits with banners, texts and tracking links ready to use.
Digital PR & Media Placements
Publications, interviews and expert columns in iGaming, crypto and fintech media. We have direct contacts with editors in 40+ industry outlets.
Influencer & Streamer Campaigns
Crypto KOLs on X and YouTube, casino streamers on Twitch and Kick. We check audience quality before the deal and track every campaign with personal promo codes.
Telegram Marketing
Channel launch, content, community moderation and paid promotion through Telegram Ads and channel placements.
Reputation Management
Trustpilot and review platform management, answers to player and user feedback, and monitoring of brand mentions across forums and social media.
Conference Marketing
Booth and merch design, pre-event outreach, meeting scheduling and follow-up campaigns for SiGMA, ICE, iGB Affiliate and Money20/20.
CRO & Landing Pages
Landing pages, pre-landers and registration flows with regular A/B tests. For iGaming and crypto clients we test bonus and onboarding offers too.
CRM & Retention
Email, push and SMS sequences for players, traders and SaaS users. Welcome flows, reactivation campaigns and VIP segments.
€4.8M
Ad budget managed in 2025
62
Projects launched
9
Languages in SEO and content team
94%
Clients stay after first six months
04 / How we work
From first call to monthly report
01
Audit
We review your website, ad accounts, social channels and analytics, and check campaigns against your license and local ad rules. You get a written report with growth points and places where the budget is lost.
02
Strategy
Together we set KPIs such as FTD, CAC, cost per lead or ROAS, choose channels and GEOs, and plan the budget for the first quarter.
03
Launch
We set up tracking first. Then campaigns, content and creatives go live after your approval.
04
Optimization & Reporting
Weekly adjustments based on data, a live dashboard and a monthly report with results and the plan for the next month.
18
SpecialistsLimassol
Cyprus05 / About us
Built by people who worked on the client side
DID Strategic was founded in Limassol in 2024 by Andreas Christou and Olena Marchenko, who came from iGaming acquisition and affiliate marketing. They built the agency they had always wanted to hire: one that understands licensing, compliance and affiliate traffic from day one.
Our team today covers:
- SEO
- Paid Media
- SMM
- Design & Motion
- 9 languages
Every client has one project lead and direct access to the specialists doing the work. We are a Google Partner and meet clients at SiGMA, ICE, iGB Affiliate and Money20/20 every year.
06 / Testimonials
What Our Clients Say
They were the first agency that didn't need a two-hour explanation of how casino SEO works. Organic became our second biggest deposit channel in under a year.
Under NDA
Our crypto campaigns had been rejected by Google for months. DID Strategic got us certified and running in three weeks.
Under NDA
We came to ICE with a brand nobody knew and left with 30 signed partners. The booth, the outreach and the follow-ups were all handled by their team.
Under NDA
07 / Request
Let's talk about your growth
Leave a request and we'll get back to you within one business day. The first consultation and mini-audit are free.
Office 204, Anexartisias 58, Limassol, Cyprus
hello@didstrategic.com+357 25 000 000
